Plus Tech
Project BRIEF
Many of the design notes regarding the colour grade for this commercial were focused on creating a warm and appealing environment for the product to feature in. The designers were keen to appeal to small buinseses and create a warm and homely envirmonment. Simliar to the kind that were likely to buy the product.
Due to difficulties during production a lot of emphasis was put into making sure the footage matched across the board – creating a warm/cool contrast and adding various masks and fixes to ensure the footage looked the best it could throughout.