David Lloyds Clubs
David Lloyds is well known for high energy, leisure, and exclusivity. The client wanted this to come across. Dynamic lighting was used as well as bright and colourful costumes which contrasted well with the monochromic locations.
The focus is very much on the people and the activity, everything else was secondary. This was the brief and it yielded great results in bringing the audience’s attention to the elements they wanted.
The ad also provided a wide range of variety of colour palettes allowing me to work with the whole spectrum and focus certain shots within a specific “world” when it came to the colour.